Relief News

Mitigation Makes for Success: A Tale of Three Businesses

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October 17, 2014
EATONTOWN, N.J. -- Anyone who owns a business along the New Jersey shore is aware of the role the weather plays in its success or failure.  A rainy summer can wreak havoc with the cash register -- people don't come to the beach, visit the boardwalk or stop in at shore restaurants when the weather is bad. 

And when a storm like Hurricane Sandy threatens the coastline, owners of coastal businesses batten down the hatches and hope that the preparations they've made will keep their property secure. 

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